In call centers where there are tons of young people, it is not uncommon for some employees with musical inclinations to think of starting a band. Once that happens, other bands would start within the company and these people would even organize a concert or a performance during company parties. Giving away prs electric guitars as an incentive to the good groups is probably a good idea. Keeping the employees happy is a good way of keeping them in an industry where it is quite common for people to jump from one company to another.
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