12/7/09

Going to the Matresses!

Let’s go to the mattress! In the very popular novel by Mario Puzo, the phrase means going to war. Safe houses are rented and stuffed with mattresses so that hired goons can hide in there in between assassinations. In the work at home parlance, going to mattresses refer to going to war against the online competitors. The tools of war include SEO marketing keyword indexing and price competition. The world is very competitive nowadays and there is war in every front. That includes the cyberspace.

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